For Competition Post
http://www.businessinsider.com/pandora-vs-spotify-total-subscribers-chart-2017-6
http://fortune.com/2017/01/21/tidal-subscriber-number-inflation/
https://www.fool.com/investing/2017/09/28/apple-music-subscribers-climb-to-30-million.aspx
http://fortune.com/2017/07/27/google-play-music-youtube-red/
For Audience Analysis Post
https://www.statista.com/statistics/475821/spotify-users-age-usa/
For UI/UX/IA Post
http://www.medium.com/@christabelpng/a-ux-redesign-of-spotify-ca2a305ac973
https://open.spotify.com/browse/discover
For Hype Cycle Post
http://www.businessinsider.com/pandora-vs-spotify-total-subscribers-chart-2017-6
https://blogs.wsj.com/cio/2017/08/15/making-sense-of-the-emerging-technology-pipeline/
https://slidehunter.com/powerpoint-templates/gartner-hype-curve-template-powerpoint/
https://www.sec.gov/Archives/edgar/data/1639920/000119312518063434/d494294df1.htm#rom494294_5